Consumers continually demonstrate that corporate social responsibility and sustainability practices drive purchasing decisions.
In 2015, The Neilsen Company released a report that concluded that a brand’s commitment to sustainability was so important that 66% of consumers worldwide were willing to pay more for sustainable brands. That figure was up 11% from the previous year, and in the three years since the report was released consumers across every region and income level continually demonstrate that corporate social responsibility and sustainability practices drive their purchasing decisions.
This is not a surprise to anyone at Resource Furniture – at first glance, our furniture seems expensive. It’s easy for shoppers to do a little research on the internet and find companies that charge less for wall beds or extending tables – many have already done their comparison shopping before they make an appointment to visit one of our showrooms. So why would you be willing to pay more – and more importantly, why should you pay more – for one of our products?
The adage “you get what you pay for” always holds true. Buying the cheapest model or brand of a particular item doesn’t always end up being cheaper in the long run. Our Italian-made wall beds, in particular, are highly technical and complex pieces of furniture, built to last, and hand-crafted in the same family-owned factory since 1962. Not only do we offer the only lifetime warranty in the industry, but the furniture is modular, so if an individual element is damaged, that one element can be replaced, rather than discarding the entire unit and adding to already overburdened landfills.
We know from our 20 years of experience that sound corporate responsibility practices contribute to the production of high-quality products.
More than a third of the 2.2 billion tons of carbon dioxide released into the atmosphere each year comes from North American homes, offices, and other buildings. Living in smaller, more energy-efficient spaces is the cheapest and most economical way to make a dent in greenhouse gas emissions; the trend towards micro-apartments and co-living arrangements only demonstrates that the public takes environmental matters seriously when making personal choices around housing. But beyond this more sustainable end result, our individual products boast many important, environmentally-sustainable features.
Our CLEI wall beds, for example, are manufactured under the safest, most stringent, and eco-friendly standards.
And all Resource Furniture products comply with CARB2/TSCA Title VI, the formaldehyde emissions standards set forth by the EPA.
When workers are treated with respect and practice their craft in safe and healthy working environments, it is also reflected in the end product.
Every company in our global supply chain — from our manufacturers to our installers — treats its employees fairly and ensures their health and safety in the workplace. Our products and product components are manufactured only in countries that conform to the International Bill of Human Rights on issues such as equal pay for equal work, equal protection under the law, freedom of association, the right to own property, and non-discrimination. In other words, the people building, finishing, shipping, and installing Resource Furniture are treated with respect and are paid a living wage. That may not be important to the bargain shopper who is willing to settle for a knock-off of our transforming sofa bunk bed, but we believe our customers care not only about the quality of the product but about the quality of life of the people making the products.
Every person at Resource Furniture is deeply and fundamentally committed to the well-being and happiness of our employees, our valued customers, and the betterment of our communities and our earth. We remain uniquely focused on these commitments every day.